Sustainability oriented innovation and organizational values: a cluster analysis

Abstract Purpose: Sustainability is an important priority for CEOs according to a recent Mckinsey (2021) survey. However, despite growing pressure from capital investors, employees and consumers, few organizations are satisfied with the sustainability objectives achieved beyond related economic savings. The challenge even more difficult when dealing designing their innovation portfolio strategies since markets´ demands competitors´ may contradict organizations’ thus jeopardize continuity. Some researchers argue that commitment in not so much matter of managerial practice but rather rooted organizational values (Globocnik et al., 2020). Therefore, this research aims explore what types effectively promote sustainability-oriented organizations. Using as conceptual framework competing theory (Quinn & Rohrbaugh, 1983), adding one dimension, risk aversion, we empirically define some clusters business typologies which derive patterns value profiles. We show how these clusters’ relate success firm’s innovation. Methodology: To make sense our literature review ensure relevance, surveyed 128 senior managers different industries countries understand perceived impact firms’ success. As result, group studied into four informed values, assess or less prone succeed strategy. Findings: Our results all contribute equally market. theoretical contribution, advance current knowledge about by providing measure follow up on evolution necessary embrace within organization. From perspective, should evolve change efficiently deliver In addition, describe specific track otherwise establish first step toward implementing them. Originality: provides original expanding better competitive expand cultural archetypes develop flexible actionable five dimensions dimension model, aversion. Together, generate new insights through cluster analysis differences inform priorities courses actions undertake. Research limitations implications: This based self-report surveys therefore exposed expected survey methodology.